6 Ultimate Hacks To Stand Out In The Inbox
Emails have been around for almost as long as the internet now. Other than subscribing to newsletters, people use their emails for personal and professional interactions. A direct and private inbox is a perfect place to have a 1-1 communication with your audience.
There is no other method of marketing that allows you to have a constant and personal interaction with your customers without burning through your marketing budget.
That’s why email marketing is still effective in any eCommerce business. It helps you
- Bring in sells
- Build a relationship with your customers, clients or audiences
- Grow a sustainable business
That doesn’t mean every email you send is going to get open. Email isn’t an easy thing to do. You need to stand out in the recipient’s inbox because every inbox is already very noisy today.
If your emails are getting ignored by the subscribers, you will never be able to tap into the returns that email marketing gives.
So how do stand out from the noise and get people to interact with your emails? A great email can turn a visitor into a paying customer.
Here I present you few hacks to stand out in the inbox.
1. It Matters Where You’re From
Most people think that the email subject line is the most important factor for getting an email opened. But don’t be surprised, it’s actually the second. The first is the sender’s name.
64% of the email subscribers say that they are likely to read an email because of who it is from.
Why is that so?
- Sender field will always be visible because in most of the inboxes sender’s name is on the left and the subject line is on the right.
- Almost every user reads from left to write and see the sender’s name first.
- If the recipient you are emailing has never even heard of you, he might get suspicious and instead of opening your email he might delete it. You want to make sure that they know you and trust you.
So the bottom line is your name matters.
The second most important step to stand out in the inbox and get your email opened is your email subject line. You may have heard many times that you should never judge a book by its cover, but let’s face it, most of us do. The exact similar thing happens with your email, every email often gets judged by its subject line.
That’s why without using any flowery language get your subject line straight to the point and say what you are trying to covey in the main body of your email. If you don’t do this then the chances of getting your emails opened will be reduced drastically.
There are few ideas that you can use to experiment with your subject lines,
1. Urgency: Subject lines with urgency can do wonders in the opening rate. Make use of some words that evoke anxiety.
2. Curiosity: You can use the lines like “You are not going to belive…” or “Inside the mail, you will see…” can get people curious and open your email.
3. Personalization: Keep this one rule in mind ” The way you initiate your email conversation with your customer/subscriber increases the chances of attention”. People usually open their emails when they see their name in it.
4. Names of famous personalities: Use the name of some influencers that are relevant to your genre in your subject line such as “This is what makes Elon Musk competitive” or “Robert Downey Jr’s Keto diet plan”. Because some famous names help you catch the eye.
So think carefully about what you are going to put in the subject line of your next email.
3. Speak with Your Design
It’s not just about what you try to convey it’s about how you portray it. Humans are visual creatures if they don’t like the format and the design of your email they probably won’t read it. A well-designed email is more attractive, readable and effective
Your brain captures 90% of the information visually. Visuals keep the readers engaged and most importantly, they urge them to continue reading. Designing perfect emails is not just about finding the suitable images and colors for the message you want to deliver to your customers but also making sure that they are compatible with all the devices like phones, tablets, and desktop because nowadays business emails are predominantly seen in smartphones.
There is one more thing you can do with your design is you can make the visual elements clickable. This way you can direct readers to your products or services.
But while doing so you’ll also need to note that, there is no one-best-thing-for-all. Using visuals isn’t always the best idea for every email to most recipients. You need to understand the context as well as the audience correctly. Quite a few times simple, focused and plain text email can also make your message more effective.Don't let design overpower the message that you are trying to convey. Click To Tweet
4. Get Personal
General emails are the ones that will always remain unopen and unread. Try to connect with your potential buyers, this will give you insights into who they are and then you can use this information in your email.
The extra dose of personalization never fails to increase open rates in an email campaign and it has more power to strike the chords. Personalized emails help you send the relevant information, adds value to it and automatically captures the attention of the recipient as they scroll through their inbox.
Generic Email: Exciting offer on the product.
Personalized Email: Hi John, here’s an exciting offer exclusively for you.
5. You Can’t Drive Results Without Any Action
With a limited amount of time on a workday, people don’t want to select an email in order to find out what the next steps are. As an email sender, your job is to make the entire process it as clear to them as possible.
Don’t write emails such as ” Check this out, do this then do that”. Use a simple yet powerful call to action but don’t cover up your emails with too many call to actions. Because if you do the most important will gets buried and your subscribers won’t take action on those that you want them to.
The job of your emails is not to make sales; that’s the job of your landing page.
Here’s an example of simple but strong CTA from Asana
6. Watch Your Tone
The right tone in the business is the key to success, the wrong tone could lose a potential client forever. We often forget to check the tone of it, when we write an email in a hurry. You can test the tone by reading the email out loud and check how it sounds.
The tone of your emails should be in a way that as if you are actually speaking to your clients. Make sure the tone of your subject line matches with the tone in the email body. For example, sending an email with a subject line “Hey, how you doing?!” that contains formal content is an unusual combination: the vice versa is also true.
So, there no easy formula for email marketing but I can guarantee that there is no other method like email marketing that gives an incredible ROI without burning into your advertising budget.
You just have to make use of the above tips and experiment with your emails and check what attracts your audience the most.
References:  thenextweb  reallygoodemails onlinewritingtraining