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Sneha J

May 19, 2021

Challenges Associated with Marketing Proposal Writing

Challenges Associated with Marketing Proposal Writing

Challenges Associated with Marketing Proposal Writing

Are you facing challenges in developing a marketing proposal template? Deadline is approaching fast and you are not sure how to start writing the proposal?

Calm down!!!

You are not alone.

It’s not you but it’s the sales process that needs to be corrected.

A marketing proposal creation is a kind of process that demands a well-developed approach and a thorough investigation before submitting the document to the prospective client.

This article is written to highlight the challenges you and your sales team faces when developing a marketing proposal template and how you can overcome these challenges associated with marketing proposal writing by avoiding a few mistakes.

Challenge 1: No content library

Not having a central hub for standard marketing collateral such as logo, images, best-written piece/well crafted ‘About Us’, Why Us’ ‘pricing/investment’ and likewise branding stuff and every time you have to search through folders and email marketing tools.

Unable to find the files, you get frustrated and end up creating or modifying some of these elements thus more time is wasted, no easy way to schedule content for marketing proposal sections.

Challenge 2: No transparency

The proposal owner can not easily know who has reviewed and approved the proposal internally and have to keep following with stakeholders before sending the final proposal to a client; thus spending even more time.

It’s time to go for the right process to structure and manage the marketing proposal template.

Challenge 3: Delay in review and approvals

Then there are challenges related to review and approvalReviewers and approvers get plenty of files and versions of those files to look and they are in a puzzle to figure out which file to take up (so they call the proposal manager to send the LATEST file again.

Challenge 4: Multiple versions of marketing proposals

Every single proposal ‘writer/contributor/reviewer’ involved in the process of proposal creation, continues creating his/her own version of the marketing proposal and because no one knows who is filling which particular portion of the proposal.

How to Overcome Marketing Proposal Challenges

You know these issues already. It is a time to correct the process to create a marketing proposal, follow the checklist, automate most of the mundane tasks, increase collaboration among team members and bring more transparency as well as clarity to everyone involved. You should look at online business proposal software which offers features like

  • Proposal comments: Proposal team members can add their comments specific for a given proposal. These comments are internal to the team. Client’s will not see those. Even better, teams can discuss about activities too, such as client’s online visit, its interaction, etc
  • Proposal team: Invite internal reviewers, approvers set a deadline for the review, and let them be automatically reminded about the pending review/approval. 
  • Content library: Store, organize, and reuse the commonly used sections, marketing collaterals, images, videos at a central place
  • Central online platform: Invite your internal team members from – sales, pre-sales, marketing, accounting, legal teams to work together on a proposal.

With proposal software, save more than 30% of the time, every time you create a marketing proposal template. It not only saves significant time but also increases the productivity of your sales team enabling them to contribute best of their abilities.

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