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Sneha J

July 18, 2020

How to Write a Cover Letter for Digital Marketing Proposal

cover letter for digital marketing proposal

5 Tips for Writing a Cover Letter for Digital Marketing Proposal

If you’re a digital marketing agency, then you’re already up against a lot of competition. 

So how do you stand out from the rest while pitching your digital marketing services?  Well, there are several ways out there, but one of the best ways that you can opt for is the cover letter of your digital marketing proposal. 

Most people put a lot of effort into crafting their business proposal (which is not wrong!) but they, unfortunately, spend only a few minutes on the cover letter (which they often consider as an unimportant formality). 

But those who deny the importance of cover letter while pitching your digital marketing proposal, they miss out on the great opportunity to establish a quick connection with the prospect. Because it is your real first point of contact with the prospect and cover letters are a great way to present your message in a classic polish style. 

In this article, I’ll address the tips you need to have a perfect cover letter for digital marketing proposal. 

1. Address Your Prospect

Always start your proposal/cover letter by addressing your prospect. Many times people start their cover letter by writing something like “To whom it may concern” (this is unacceptable).

Find out the names of all the key contacts who will be reviewing your proposal and address them specifically. By addressing your proposal cover letter directly to key contacts will help you make the quick connections and immediately increase the chances that they’ll read your letter. And it will make a very good first impression and show that you care.

But what if you don’t know who the right people are? This is where you need to put in some effort. Here are some ways to find this out,

  • Scan their website: Companies usually highlight the contact details and bio of their key team members on the company website. 
  • Leverage common connections on LinkedIn: Make use of LinkedIn to find out whether you or any of your colleague has a common connection with your potential client.
  • Telephone them directly: Call the organization directly and ask for the person who makes the purchasing decision for the company. But for this, it is advised to keep the best sales pitch ready.

2. Get to the Point

Don’t start with a descriptive introduction instead get straight to the point, and focus on outlining how your digital marketing services will work for their pain points.

For Unsolicited Approach

Start by asking a question to help bring your digital marketing services into the next scene.

Example: Need help reaching out to your potential customers? Read on!!!  Perhaps this may be the most important information for your future business growth.

Answer the question by simply introducing your digital marketing services and the results you’ll achieve.

Examples: “Here’s how…”

Clear why you’re the right fit by talking about how you’ve helped other companies achieve similar results.

Example: “Do these results sound unbelievable? I thought so too but then with 7 years of experience, we have helped many clients skyrocket their leads, customers, revenue, and ROI with our digital marketing services.” 

For Solicited Approach

Initiate by referring to the prior discussion you had with your prospect during your initial meet.

Example: As per our discussion on {day and date} we know that your goal is to reach 5000 new customers/month.

Quickly add 2-3 good reasons to make them believe that how your customizable and transparent digital marketing services will work for them. Use statements that highlight positive outcomes.

3. Convey the Benefits

Make use of your cover letter to express the understanding of their pain points. Once you express that, show the benefits they’ll get from investing in your digital marketing services. 

Always keep the copy focused and purposeful. Remember every word of your proposal cover letter counts so you have to make sure that you’re not just talking about the quality of your digital marketing services and not highlighting their needs. So the action for you to focus on the benefits is,

  • Write a list of your features.
  • Apply the “so what?” test to flip features into benefits.

For example

  • Feature 1: Benefit 1 (Improved outreaching)
  • Feature 2: Benefit 2 (Higher revenues)
  •  Feature 3: Benefit 3 (Improved trust factor and brand reputation)

4. Highlight What Sets You Apart

Along with outlining how your digital marketing services can solve their CORE pain point, you need to showcase your valuable assets that sets you apart from your competitors. 

It is especially important if you’re offering digital marketing services because there are already a lot of digital marketing agencies out there in the market offering similar services as you. 

  • Talk about the years of experience you have in the digital marketing industry.
  • Include past experience with a similar issue by outlining the unique process you followed to achieve successful results.

5. Make Yourself Accessible with a Strong CTA

Just like any good sales communication, end your cover letter with a strong CTA. State what you want them to do next and who they should contact for further questions or concerns. 

You can wrap up your digital marketing proposal cover letter by stating something like,

  • “Scroll below to check all the necessary details in the proposal. Make sure you check out the scope of services section because it’ll give you a clear picture of how digital marketing can help you interact with your potential clients easily.”
  • “Please reach out if any questions you might have or we can give you a call on [day and date] to answer all your queries.”

And that’s it!! There you have it: my 5 super useful tips for writing a digital marketing proposal cover letter. I hope that you’ll consider these tips while drafting your next cover letter for the digital marketing proposal. I would also urge you to keep tracking how interaction and conversion ratio because of new cover letter in your digital marketing proposal. I’d love to hear your response.

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