Sneha J

September 09, 2020

How to Write Digital Marketing Proposal’s Case Study

digital marketing proposal's case study

Guidelines to Write a Digital Marketing Proposal’s Case Study

With digital marketing services, buyers sometimes need help to understand how your services fit their situation or the problems they are facing. And a well-written case study is a story that talks about how your services have improved one of your customer’s business or made a positive impact on their business growth. 

By reading another company’s experience, your potential customer can see how your digital marketing services fit their needs. Prospects naturally feel safer with the help of case studies as they know that someone else actually found a solution that worked.  

A great case study in your digital marketing proposal gives prospective clients a real insight into the benefits of your digital marketing services and also an idea of what it’s like to work with you. In today’s article, we’ll discuss the steps for writing a case study section for a digital marketing proposal.

An Engaging Title

The main aim of a title is to capture the reader’s attention and to highlight the goal of your case study, so make it engaging and informative. 

Your title should answer the following question?

  • What is the purpose of your case study?
  • Which issues your ex-client faced?
  • How did you resolve the issues?

Here’s an example of an ideal case study title, “A global footwear brand’s Click-Through-Rate Doubled By Optimizing Their Digital Marketing Campaigns”

The above title describes the client, their problem, and how you accomplished their goal with digital marketing. And that’s exactly how an engaging title should look like- answering who, what and how.

A Brief Introduction

“Once upon a time….” 

When it comes to telling a story, everyone loves (prefers) this good old-fashion way. 

The same rule applies here as well, you need to make sure that your story begins with the client’s introduction. So, always start your case study with a small paragraph that talks about the client’s business.

Here are some key things to include in your story,

  • Who is the client and what exactly is their business?
  • What were the events that brought you and your client together?
  • How was your agency identified by the client?

Example: “When NJC- a global footwear company decided to launch a brand new e-commerce store, they were looking for an agency that is brand-focused, innovative, creative, and capable of driving online sales. And just for this reason, NJC selected AWESOME.INC.”

The Challenge

One of the most important steps in writing a case study is to explain the problem. Before directly jumping to the issue, explain their backstory before your involvement, and then slowly get the reader’s attention to the actual problem and specify why they asked for your digital marketing services. 

This step should answer the following questions,

  • How the client was handling the situation prior to your assistance?
  • What challenges did they face?
  • Have they ever tried to solve the problem by themselves?
  • What made them hire you?
  • At which state did you take the charge?

These answers will give your prospect a clear understanding of the problem for which you offered a solution to the previous client.

The Solution/The Strategy

This is where you’ll explain how did you the client reach their goals with your digital marketing campaign. This should include various elements such as your strategic planning, your team dynamics, and your style. In short the entire implementation process.

If you offered customizable digital marketing services to the client then specify those services in your case study, share why you recommended and how you guided them with those services.

Describe the process using the following pointers,

  • Present the data collected from the audit
  • Tools and resources you used while implementing the strategy
  • Weak and strong aspects of the client company
  • Budget-friendly solutions you recommended

The Result

This is the last and the most exciting part of your case study. This is where you get a full opportunity to shine. Explain how their business transformed after they started using your digital marketing services. Provide all the details of your solution,

  • The list of tasks which were carried out
  • What were the ultimate benefits?
  • How much time was required to get those results?

In fact, rather than just telling your prospect what results your client got with your digital marketing campaign, you can actually let the client tell them. That means include a client testimonial – ask your client for a quote or else you can write the draft for them and get it approved from them and simply include that in your case study. 

To summarize here’s how you can write a high converting case study for your digital marketing proposal,

  • The title
  • A brief introduction
  • The challenge
  • The solution
  • The result

That’s about it!!!

Remember, your case study section for digital marketing proposal doesn’t need to be complicated but it does need to be effective.

So what does your case study section look like? Let us know in the comment section below.

Also, don’t forget to checkout a critical review of digital marketing proposal’s case study

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