Sneha J

June 22, 2021

Basic Event Proposal Mistakes People Often Make

Event Proposal Mistakes

6 Easy To Fix Event Proposal Mistakes

To ensure your business remains competitive and effective, you need to craft an event proposal that is well organized, concise, and contains all the relevant details the prospect needs.

Business owners normally ask for multiple proposals from multiple companies to decide which one is the best fit for their event.

Yet, we see many instances where event professionals make common event proposal writing mistakes which cost the business tremendously.

Avoid these 6 event proposal mistakes when pitching your services

Of course, you know how beneficial it is to tailor your event proposal template as per the needs of the prospective clients. However, sometimes, recognizing what not to do is equally important. Here are some of the top mistakes you must avoid when creating an event proposal template.

Mistake 1: Sending proposals w/o a cover letter

You can’t be making this specific mistake proposal writers make. You have to think like a PRO, you have to make it easier for prospect/buyer to quickly shortlist you because you know that your event planning services are the best for their upcoming event.

You have to write a proposal with a cover letter that summarises your understanding of the need which the client is trying to address and you have the right solution (And you may have delivered recently to similar customers). Not only it is the purchasing person/buyer but all the decision-makers, influencers, and other stakeholders will be looking for quicker ways to evaluate your entire proposal. If your proposal has the right executive summary, they will be happy to delve further.

Mistake 2: Making the proposal too long

Yet another event proposal writing mistake the sales team makes- making the event proposal template unnecessarily long.

The key to developing a winning event proposal is to make every word count. Trim down all the fat and draft a proposal that is brief and to the point so that the client won’t reject it at the first glance. Never allow your client to check out the other proposals that are in line by making this silly mistake.

Mistake 3: Making it all about you

Your prospective clients do not care about your business your event services. I’m sorry but it’s true. All they care is about how it benefits them. Don’t take it personally but it’s just natural human behavior. And it would be a big mistake – if you are talking mainly about your company, your achievements, your success, your process throughout the proposal.

When you’re pitching your event planning/management services it is absolutely essential to highlight how your services will help your prospective client and not your business. You have to sing the tune that your prospect would like to hear. You should craft an event proposal template such that prospective clients will feel that you understand the upcoming event, his needs, the things they would like to implement, the results they would like to see. Keep that evaluation ready for your prospect.

Mistake 4: Visuals are the new text

The reader needs videos, images, pie charts, graphs, and most importantly “Colors”. Your event proposal should stay in their minds because of the visuals you’ve used. Visuals are the first impression readers get of your brand. Visuals keep the reader engaged and urge them to continue reading.

Gone are the days wherein the proposals are sent using printed papers. Even the days of sending proposals in PDF, MS Word, PPT format are numbered. The technology has been such great enabled, it allows you to showcase your best work using videos, tables.

Have a short video of previous events you planned?- Why not include it in your proposal? Old PDF, MS Word will not allow you to display and run your video.  Fortunately, there is a way you can easily avoid these new-gen mistakes proposal writers make. There is new proposal software that allows you to, not only customize your proposal but make it more interactive, move visual.

Mistake 5: Proceeding w/o proofreading

Typos and proofing errors in your proposal highlight your lack of seriousness. Only an unprofessional proposal writer would be careless enough to do so. Clients might think that if you are not taking time to verify & address these simple mistakes then what are other shortcuts are might taking during the course of engagement/ assignment. Plan it out. Create an outline. Write the copy. Use Grammarly kind of proofing tools. Check for spelling errors, improper words, misalignments, formatting woos. Correct anything and everything which will not reflect well on your business.

Mistake 6: Missing CTA

After all the efforts you’ve put into crafting a beautiful event proposal template but if you miss out few small points in it then all the efforts will go in vain. Your beautifully crafted proposal should be easy to close. In your proposal make it easy for the clients to sign digitally through the e-signing process. Don’t forget to add the guidelines in order to complete the process, be clear on giving information about pricing and implementation plan- Include interactive pricing tables. summarize all the key points, make the call-to-action clear and concise.



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