4 Necessary Elements to Write Services Section for Business Proposal

Before your prospect decides whether to buy your services or not, you must explain precisely what exactly you’re offering. And there is a dedicated section to help you set out all the necessary information – Scope of Services.

The services section of your business proposal is not just about clarifying what you can do for your prospect but it’s also about outlining how your company stands out from your competition.

So, in this article, we’ll discuss the necessary elements that you’ll need to make the services section of your business proposal as effective as possible.

Include an “Elevator Pitch” at the top

When prospects actually arrive at this section you must engage their interest and hold their attention and in order to do this, you must open your scope of services section with a hook that will give them no choice but to read the rest of the section.

So, before asking your prospects to dig into details of each of your services, give them a top-level view of what kind of services you offer and what value these services provide (a.k.a your elevator pitch). This will establish a context through which they’ll be able to interpret the rest of the information they are going to read. 

The most effective elevator pitches address the prospect’s pain points. This is why when presenting an overview of your services as a summary, be sure to explain how your services will improve their bottom line.

Sell benefits, not features

Features tell but benefits sell.

No doubt this section is to convey the quality of your services but you shouldn’t focus too much on the features. Rather explain WHY your services are useful and HOW your services can benefit your prospect.

This includes how your services can solve your prospect’s problem, how it can improve their situation. Below is the formula to present the benefits of your services in your business proposal template:

• A headline- To describe the name of the service
• A subheadline / short paragraph- To explain what this service offers
• Bullet points- List of the main benefits of the service

Just make sure the benefits you write directly points towards their pain points.

Provide a service list

The list of services is very crucial in any project, but it is particularly crucial when collaborating with an outside business.

To keep everyone on the same page, break down your broader scope into more detailed actions. Assume you work in the digital marketing industry and provide digital marketing services. Then list down the most common digital marketing solutions in this scope of work section and explain your method of working.

While explaining your potential solutions be ultra-careful about not giving comprehensive details about the services. The key here is to give a rough sketch of the method you will use for the execution.

Avoid jargon

Just because you know your market niche and know what you’re talking about, doesn’t mean your potential client does. The more technical you’ll get the more likely they’ll be confused. When people are confused they don’t become customers.

So in that case, to ensure that your writing is effective and is keeping your recipient engaged; be sure to avoid jargon and replace it with simple terms and phrases.

Use terms your prospect would use typically while trying to explain what they need. Because in the end, you don’t want to leave prospects guessing what your services can do for them.

I hope these elements will guide you when it comes to writing your scope of work section for the business proposal. What questions can we answer for you? Share it in the comments section!