Project Proposal Design

Project Proposal Design

A wordy and unattractive project proposal can be a real turn-off to your prospective clients. It can send a message that you didn’t care enough to make your proposal look good.

Long gone are those days where business proposals were considered as a crazy formal documents.

In this day and age, where people are ready to make snap judgments, you can’t have that general business proposal writing approach; they have to be cutting edge to impress your potential clients.

How to Use Visuals in Your Project Proposals?


Make Your “About Us” Section Visually Appealing

If you have a cool story about how your business was created then this section gives you that opportunity to tell your story. So why not make a video that tells your story. With the help of any sophisticated proposal management tool, you can easily integrate video or any multimedia elements and create a compelling visual story.


Give a Face to Your “Meet the Team” Section

Getting to know people is difficult and getting to know people online is even more difficult. You want to give your prospect a reason to connect with your people, increase trust and engagement. And this can be done by making this section visually appealing.

Adding a picture to support your staff’s bio will help clients get a faster and better impression of you than they would get from a text.


Provide an Interactive Pricing Table

You’ve got to make sure to present the pricing table as simple, easy to understand, useful, attractive, and highly converting. 

But how do you do that?

It’s simple; include a responsive or interactive pricing table in your project proposal. With interactive price tables, you can provide a variety of pricing options where customers can modify the quantity, select products or services that suit their needs.

Types of Visual Elements You Can Use Include in Your Project Proposal



Infographics let you present all the complicated facts and figures that you want to convey easily and quickly. To get the most out of infographics, it’s important to make use of the right blend of colors, design, and layout.


Whether it’s breaking down a complicated process or illustrating how to get in touch with your company, explanatory videos provide a lot of value to your existing and potential customers.


Splitting your text with images in between helps ensure that the proposal content is read until the end. But having said that this is only effective if the images are of high quality and add relevancy to the content.

Graphs and Charts

Charts and graphs help you present complex data in a simple format. They add value to your business proposals by improving the clarity and effectiveness of your content.


With the help of tables, a large amount of information can be viewed at a quick glance. It allows readers to recognize patterns and search for details that may otherwise be lost in texts.

Brand Logo

A logo is the most suitable representation for any product or company. It’s not just a simple image. But it creates recognition and identification. Therefore you must include a logo in your project proposal design.

25 + Project Proposal Templates

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