Engaging Cover Page

Blow your clients away with a visually stunning cover page. This cover page will highlight the key information of your company like a company logo, company name, a positioning statement and other key information.

Welcome Note

Followed by cover page you will have a cover letter which includes a sample mission statement, the glimpse of your solution and the reason why they should choose you instead of others. This cover letter will urge them to read further more.

A Dedicated Section To Prove Your Worth

In this section, you can explain what unique qualities and capabilities you have,  the awards to prove your worth and explain why you’re the right fit for their content marketing needs. This is where you can show off what makes you or your company the best in the content marketing industry,

Content Marketing Project Approach

This is where you can showcase your plan to create an in-depth content amrketing strategy and a preview of how the results will look. This section has the potential to get your client involved with your process.

Realistic Timeframe

This section will have a brief overview of the each phase deliverables. Your client can easily track and visualize the progress with this timeline section. This is an important aspect of proposal, and clear timeline brings transparency and demonstrate confidence in your capabilities.

Content Strategy Investment

This section is included to provide them with a straightforward project cost estimate. This cost estimation will be interactive where your prospect can customize pricing according to content marketing services they need.

Acceptance and T&C

This section where your contract terms, fine print, and signature live. Please note, we are not legal experts, seek legal expert’s opinions about T&C mentioned in this section before sending a proposal to your clients.

What is the purpose of the content marketing proposal?

This important document has two purposes:

• To persuade the reader that your content marketing services are valuable for their business.
• To persuade the reader that your firm is the one for the job.

You can use a content marketing proposal any time when you want to get a new client or if you have an existing client that wants a new set of content marketing services from your firm. 

So, to ensure your content marketing business remains competitive and effective, you need to craft a content marketing proposal that is well organized, concise and contains all the relevant details the prospect needs.

Things that stop prospects from signing on your content marketing proposal

Business proposal failures are often caused by the mistakes that can be easily avoided with a little bit of attention to detail and strategic planning. Here are the two most common mistakes architects make when creating a content marketing proposal:

• Lack of details: In order to keep it brief, short, and concise; many times video production agencies sacrifice on the details. Because of lacking details, prospective clients may assume that you’re not the best person to identify their problems and help initiate changes. 
• It is not personalized as per your client’s needs: The greatest crime of any content marketing proposal is failing to understand the client and their needs.