Google PPC Project SOW Template

Cover Letter

Dear {client_name},

During our initial discovery meeting, you mentioned that {client_name} is not able to reach the desired level. Conversions are happening but not on the profitable services and it is directly affecting the revenue. We believe that we can deliver great results with a focused PPC strategy through Google Adwords in 10 months.

We’ve been serving our clients happy for over 10 years. So far we’ve helped 200+ clients maximize their number of sales by reducing the cost per conversion. Upon hiring {my_company} we’ll build a focused PPC strategy through Google Adwords. We will exclude the low revenue keywords so the conversion will happen only on the profitable services. Our main objective will be to put you in the highest visible position in all the search engines and to ensure you get the great ROI that {client_name} deserves.

Below you will learn about {my_company} process, from campaign setup to management to optimization. We appreciate the opportunity to share our experience and resources that helped set up {my_company} as a leading digital marketing agency. We will call you on {day_and_date} to answer all your queries you might have and discuss the further steps.

Sincerely

Scope of Services

Here’s what includes in our PPC campaign package, 

Full PPC Audit

• Targetting and keyword analysis
• Audience analysis
• Competition analysis

Google Adword Campaign

• Creation of a new ad
• Market research and campaign tracking
• Segmentation
• Bid optimization
• Keyword review
• Performance tracking
• Reporting
• Retargeting

Timeline

If we want to ensure that we’ve accomplished everything accurately, our timeline would proceed as follow,

Research and Audit (2-3 weeks) 

Strategy development (3-4 months)

Campaign setup (4-5 weeks)

Go live (Week 6)

Terms of Agreement

P.S: We are not lawyers this is a sample contract and that’s why we recommend you to hire some lawyers and create a legal agreement.

Payment

{Client_company} agrees to make initial payment at the time this contract is signed in order for {sender_company} to undertake the work mentioned in the proposal. Once the {client_company} makes the initial payment, the new contract will be constructed with a definite timeline for execution and specific terms of payments.

Warranty

{Sender_comapny} guarantees that the work will be done in a respectful way and that all the work carried out under this agreement will be the original work of {sender_company}. {client_company} will not face any copyright issues.

Termination

If {sender_company} or{client_company} choose to terminate the contract, {sender_company} reserves the right to obtain payment for the services that have been provided. 

Agreement

Once you feel confident about everything and are ready to move forward, please click on the “sign here” button. Once we receive notification about your acceptance we will contact you to discuss further steps.