Review of SEO Proposal

A critical review of an SEO cover letter is included in the proposal

A great cover letter for a proposal gets the attention of the reader, engages them with interesting and relevant questions, provides enough information that increases their desire to learn more, and closes with a simple yet powerful call-to-action. And a poorly written cover letter wastes everyone’s time and makes the company look bad.

Here’s a review of a sample SEO proposal cover letter.

 

Assessing about us section included in an SEO proposal

Think of your about us section like meeting someone for the first time- along with knowing about why you’re doing what you doing, that person would also love to hear a little bit about how you got started.  This is why a strong about us section includes everything right from basics like who you are, why you do what you do to all the softer stuff that your prospect is curious to know about.

Here’s a review of a sample About Us Section.

 

Review of SEO Team section in the proposal

The key to a successful business is not the one person but each and every individual behind it. This is why it’s important to introduce your in-house avengers to potential clients. And the team section in your sales proposals gives you that chance to reveal the superpower of each of your avengers. 

Here’s the sample SEO proposal team section and its detailed review.

Review of SEO services offered in the SEO proposal

Every SEO agency has the same basic challenge: You need to let your potential client know which SEO services you’re offering and why you are the right person for the job. 

That’s why it’s important to have a well-written scope of services section in your SEO proposal because if your prospects go on to this section and have a poor experience, you’re unlikely to ever hear from them again. 

Here’s a review of a sample scope of services section of an SEO proposal where we’ve addressed the mistakes and the scope of improvements.

Review of SEO delivery timeline in the proposal

Some clients think that as soon as they hop on to the SEO ride, they will immediately start ranking higher in Google. But in reality, it doesn’t work like that. It is you who need to educate them that SEO is an ongoing process that takes dedicated time and effort in order to get the desired results.

And this can be achieved by setting clear goals with the help of a realistic timeline.

In this article, we’ve reviewed the SEO proposal’s sample timeline section  

Review of SEO Services Fees section in the proposal

A question almost every prospect will immediately ask “how much is this going to cost me?”

Hence the investment section, where you list out, how much your SEO services will cost your prospect. 

Avoid everything that overcomplicates this section, you’ve to make it as easy as possible for them to understand. Because a confusing presentation of your pricing option might set the tone that working with your organization could be confusing. Any error in this section can make or break the deal. So you have to be sure that your pricing options are clearly stated.

Here is a detailed review of an SEO services fees section.

 

Review of SEO Case study in an SEO Proposal

A case study is one of the most powerful content materials in your SEO proposal. It is the perfect way to direct the prospect through the process of decision-making. While reading your proposal all they care is about how your SEO offerings are going to solve their pain points. And the case study does the same by showing how a similar customer succeeded with your services.

Here’s a detailed review of a sample SEO case study.