I think☝️ that would be the most succinct answer.

I have been running a SaaS (software) company and sending multiple proposals every month. Though our software has been available to use on a AS-IS basis and always have a publicly accessible pricing (just like Fresh Proposal software) still many customers would ask for a formal proposal (obviously, they have a buying-approval process to follow).

There were three major problems

• Writing proposals sucks lot of time; proposals would still look unimpressive
• Clients would ask for changes (quantity, service). Often changes would flow as Email > Excel / Calculator > MS Word > PDF > Email (repeat)
• Quite a few times, there would be no response from clients. I realized that the manual, scheduled follow up would not bring cheers.  It was frustrating

And I researched for right solution to these problems. I couldn’t find right one and decided to build my own tool.

Because as small medium enterprise (SME), we hugely miss-out on the sophisticated approach. But large enterprises and smart owners get access to finest design, content and “insider connect” to convert & close sales deals.  Everything else being equal (product, service, support), large enterprises/ smart owners would be able to ‘move our cheese’. This can be changed. And I am convinced Fresh Proposals would help in closing more deals.

Why not build something that will give business like ours to impress prospects, get solid sales signals and in turn use those sales signals to close the deals faster?

• We started building pre-designed, ready to use proposal templates that are visually engaging
• We researched extensively for proposal structure & content that’ll give you a huge head-start
• We built proposal analytics feat to help you act swiftly & keep you on top of your sales funnel

 Fresh Proposals is already used by businesses in more than 15 countries. We are working with our customers to make it one of the best proposal management software.

Sandeep and I have been buddies since our college days. We have a few common interests, but in particular we like trekking and jungle walks. As a group, we have camped on the hilltops of the western ranges of the Deccan Plateau (India). Despite the hardships of getting up there, the clear skies above our heads, the clean air, and the silence made it worth it. Be it summer, winter, or the rainy season, we kept walking and trekking for years.

Our paths diverged; we worked in different roles and capacities, across various companies and countries. We kept in touch and kept discussing startups, tech, markets, products versus services, and things like that.

While I was thinking through the challenges of managing sales proposals at my other venture—and ideating a sales proposal tool and the progress made so far—I asked Sandeep what he thought about a proposal builder and managing its lifecycle. He had quite a few interesting ideas, so I asked him if he would like to take on this challenge.

The idea of building a product and starting a venture is exciting, but it requires commitment, sacrifice, and patience. Both of us were ready to take the plunge and solve our own real challenge. And that’s how we started Fresh Proposal

At Fresh Proposals, our mission is simple yet powerful
to empower businesses with smart, intuitive software that makes proposal and engagement letter management fast, transparent, and effortless.

We help teams:

• Impress clients with beautifully designed proposals.

• Automate follow-ups and eSignatures.

• Get data-driven insights with proposal analytics.

• Move from proposal to payment seamlessly.

Because every proposal should bring you closer to a “Yes!”

At Fresh Proposals, we believe great software is built by happy people.
Our culture thrives on collaboration, creativity, and care for our product, our users, and our teammates.

We live by our core values:

L – Learn: Stay curious and keep growing.
I – Impact: Build things that truly make a difference.
F – Fun: Celebrate every milestone, big or small.
E – Empathy: Listen deeply to users, partners, and peers.