Why even use a keyword research tool in the first place?
Answer to this is quite straightforward: The keyword research tools are there to speed up the process of discovery, these tools also provide the access to the current and the historical data which could transform complex and difficult campaigns into well-planned operation.
In this article, I’ve covered the best free and paid tools that you can use for keyword research whether it be for Google SEO, YouTube SEO, Instagram whatever it is, there is bound to be a tool in this list for you.
I’ve seen a number of blog posts placing Google’s search keyword planner and Google’s search engine in their posts as they discuss free keyword research tools. But let me clear one thing here that they are not tools in that sense. They are just search engines, easily accessible, doesn’t require a signup or anything.
So we all in agreement that a great tool should always have a specific purpose to it, right? Good. Now, let’s uncover some of the best keyword research tools to outrank your competitors in SEO ranking.
Ubersuggest is the free keyword tool by Neil Patel who many of you may already be familiar with, he has neilpatel.com that he has integrated with Ubersuggest. He believes that search engine optimization tools should be free. In this free version, he has given you everything that would possibly get into any paid tool.
- You can do competitive research
- Analyze keywords search data
- Analyze backlinks
- Organic search results
- You can analyze the certain keywords your competitors are ranking for
- You can do any kind of YouTube SEO as well
- It’s very easy to use and free of cost.
- The user interface is very friendly and welcoming.
- This tool gives you “what you see what you get” kind of a thing. This means what you can do on this tool is what accessible to you.
- Backlink data is a little bit inaccurate.
- There is no mobile app in Ubersuggest
I would definitely say this is probably the overall best tool for a beginner in comparison with the others on the list.
Alexa Rank: 15770
AnswerThePublic tool has a completely black background with a search box that you put your keyword in and you can search based on country or location of where you are from as well. Just put a keyword in the search box and it’ll bring you a list of questions, comparisons, and prepositions in the results. It’s a very good tool for drawing out any kind of question-based keywords that are closely related. So it’s useful if you’re trying to create an informational content through your blog or YouTube channel.
- It gives you a bunch of different keywords that you probably wouldn’t have thought of if you just went and done a manual Google search.
- It gives you some potential ideas in the form of long term keywords.
- Everything is nicely broken into prepositions, comparisons, and questions so that you can see different types of keywords from different angles.
- You can export all your keywords into a CSV file.
- Attention-grabbing visualization. From the very first screen to the keyword images. It helps to seek content ideas very conveniently.
- It saves time with multiple searched automated into one.
- Suggestions are not always relevant
- It doesn’t show you how competitive the terms are, so you can’t analyze the level of competition you’re up against.
The pro tip for using this tool is to put the broad keyword in the search box because that will bring the full range of different keywords. And if you put the long tail keyword at the beginning then the tool will produce very limited results.
Alexa Rank: 15,897
Keywordfinder a great tool you’ve probably never heard of, but it has everything that you would need revolving around keyword research. This tool gives you tons of keyword research results completely free. One of the benefits of using this tool is that there is no upgraded pricing plan. So it’s exactly like Ubersuggest, “you get what you see”.
- This tool never constrains you from the information that is available on the site.
- It shows you the cost per click which is good for paid advertising.
- It shows you the level of competition.
- It gives you the data of monthly searches for a particular keyword.
- You can also find thousands of long-tail keywords for your online business
- It has a good user interface. It has a nice purple and white color user-friendly theme.
- It is very easy and simple to use all you need to do is enter a keyword and you are taken straight towards the result page
- You can do unlimited searches per day.
- When it comes to the level of competition, it is perfectly accurate.
- It is a bit slow while producing the results.
This tool is really recommended for bloggers and SEO friendly website owners who are looking for low competition keywords.
Alexa Rank: 25611
If you want to quickly generate a lot many keyword ideas, then KeywordSheeter is your tool. It pulls about 1000 ideas per minute. The best thing about this tool is that you can export the result in just one click and that too for free. It doesn’t show you search volume, level of competition (you’ll need an upgrade to access that information). But it’s purpose is very specific i.e keyword research which makes it pretty good. Because specializing in one area is a good sign rather than trying to do everything and becoming great at nothing.
- Type a keyword you’ve been thinking about or researching on and it draws out loads of other related keywords that people are looking for.
- It has both positive and negative filters so that you can either add or remove keywords that you want to display or not.
- Simple to use
- Give thousands of keyword ideas
- Absolutely free
- Doesn’t display keyword details.
- Requires upgrade for other features.
Overall it’s a great tool for finding quick and valid keywords and then building your content around these keywords.
5. Keyword Surfer
Alexa Rank: 29,807
Keyword Surfer is a Google extension tool that will help you analyze Google search results without logging into any app. This tool shows accurate data for the following countries, Australia, Brazil, Canada, Denmark, Finland, France, Germany, Italy, Mexico, Netherlands, Norway, Portugal, Poland, United Kingdom, United States, Romania, Singapore, Spain, Sweden.
- Because it’s a Google extension tool, it lists a bunch of keywords that are closely related or similar to the one that you are searching, on the right-hand side
- It also adds search volume estimates in the results.
- It not only shows keyword ideas but also calculates the number of potential visitors to their website and their backlink profile.
- It gives you a graph of the level of competition that is ranking for the actual keyword.
- It’s super easy to install and provides a seamless experience.
- It provides you the local and the global search results.
- It’s absolutely free
- It offers you limited results to the keyword that you search for.
Alexa Rank: 30,962
Worldtracker tool is been around for quite a sometime and it again does exactly what it says. It claims to offer the best keyword data possible and puts all the data right at your fingertips. With this tool, you can discover high-value, profitable keywords within your niche in minutes.
- It gives you keyword results based on the searches of real people.
- It produces up to 2000 suggested keywords for each seed keyword you put in.
- It gives you a very detailed search results which can help you make better decisions of what keywords you should be targetting
- Nice, clean and user-friendly interface.
- Very easy and simple to use for beginners.
- You get only 12 searches per day.
- You are limited to the number of search results it actually provides you, so as you go down the list, a lot of them get blurred.
This tool may help you free up your time in your SEO project’s keyword research phase.
Alexa Rank: 6,707
- The free version of this tool generates up to 750+ long-tail keyword suggestions for every search terms.
- This tool will help you discover thousands of new long-tail keywords related to any topic by automatically generating Google’s search suggestions.
- You can select the platform for which you need a search results.
- Very easy to use.
- Nice, warm and user-friendly interface.
- Sometimes too many keywords are displayed on the page.
Overall an efficient tool for keyword research.
3 Best Paid Keyword Research Tools
Even though we may love all the free stuff, but sometimes it is worth investing in quality stuff, if you know you are going to get the value of your product. So here are my top 3 recommendations for paid keyword research tools.
1. Moz Pro
Alexa Rank: 5,188
Moz Pro gives you the innermost and the precise details available on your keyword because it’s been built by world-class experts. This tool provides accurate volume estimates of keywords and has access to over 500,000 traffic driving keywords.
- You can analyze your keyword by search volume.
- You can easily export keyword research suggestions, analysis, and lists into well-formatted CSVs.
- You can find keywords in question format.
- Moz’s proprietory Keyword Difficulty score shows how easy or hard is it to rank on each SERP.
- You can search keyword suggestions and ranking keywords by country for segmented international SEO strategy.
- The user interface is super friendly and easy to use.
- One of the best features of Moz is its chrome extension called Moz Bar.
- The metrics are very helpful and easy to understand.
- Sometimes there can be a frustrating lack of data on keywords search volumes.
- Its a bit overpriced and charged monthly.
I highly recommend it if you really want to track your content every single day and look forward to getting ranked then it is worth it for you to purchase the product and use it every day. But if you not going to use it every day then it wouldn’t be worth it.
Alexa Rank: 4,599
Ahrefs isn’t just a keyword analysis tool, it’s a suite of SEO tools. It almost offers the same features as SEMrush, I would say that it’s a great alternative to it. With the help of this tool, you can come up with keyword ideas simply by typing a keyword in the search box. And you’ll then see a whole list of keyword suggestions. Ahrefs has a database of about 7 billion keywords and it is supported in 171 countries.
- This tool can estimate keyword volumes for 10 different search engines such as YouTube, Amazon, Bing, etc.
- You can filter the keywords by search volume, keyword difficulty, the presence of SERP features.
- You can save and segment keywords into a list for future reference.
- Nice, clean and user-friendly interface.
- Very easy and simple to use for beginners.
- The only con I would have is that the tool is a little expensive if you are a one-person show.
Starting at $99/mo.
Ahrefs is definitely one of the most feature-rich tools out there. The pricing is somewhat expensive but believe me, the higher price tag is all worth it.
Alexa Rank: 3,428
SEMrush is not just a keyword research tool it offers a lot more than analyzing keywords. It is one of the most popular tools in the world of search engine optimization. The simplest way to do keyword analysis with this tool is simply by adding the URL of the competitor’s webpage and it will show you all of the keywords they are ranking for.
- Their Keyword Magic tool provides unique metrics based on competitive density, keyword difficulty, search volume, and SERP features.
- Using Keyword Manager you can collect your favorite keywords from across SEMrush. You can save and export your findings into CSV file.
- You can get in-depth keyword data from this tool.
- It’s a simple and easy to use tool.
- It gives you a pretty comprehensive and descriptive audit.
- It gives you amazing features even on the free account.
- They should have a lower pricing tier for infrequent/light users.
- It can be a bit complicated for newbies
Starting at 99.95/mo
Overall SEMrush is definitely a go-to solution to your SEO, content development, keyword research and more.
Are you using one of the keyword research tools from the above list? How is your experience until now? Let me know in the comments section below.
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