SEO Proposal Template


SEO Experts, Unleash Your Power with this SEO proposal template & Win New Projects

Chances are, if you are a digital marketing agency and really good at search engine optimization (SEO),  you are churning numerous proposals every month. Writing each proposal from the scratch can be nightmare but now; no more headache. Be the sales pro, use readymade SEO proposal template and start converting new prospects quickly.

We’ve put together all the elements that you’ll need in the template you just have to fill in the blanks and customize it as you feel right.

SEO Proposal Format

When it comes to creating a SEO proposal, you’ll be able to save a lot of time and energy if you have this proposal template to lean on. This proposal template allows you to customize each part  of the SEO proposal for clients in a matter of minutes. 


With this proposal template you have

Stunning Cover Page

The very first thing your client will notice is a visually appealing cover page of your SEO proposal. This cover page HAS IT what it takes to generate your client’s keen interest.

SEO Proposal Template - Cover Page

Welcome Note With Pain Points

The very first thing this SEO proposal template would do is it’ll make the person reading it nod their head. The cover letter enclosed in the template will quickly paint a picture for them of a familiar scenario: Their company and the problem they know they are facing and allow you to present the positives..

SEO Proposal - Cover Letter

Explain Why You’re the Right Fit

In this section, you can explain what unique qualities and capabilities you have, the awards to prove your worth and explain why you’re the right fit for search keyword, search engine ranking i.e. SEO needs.

SEO Proposal Template - About Us

Your SEO Services

This is the section where you’ll get a chance to explain what you are going to deliver. Here you can show how’ll make this SEO campaign successful by giving all the necessary details about the project deliverables.

SEO Proposal Template - Scope of Services

Tell ’em You’ve Done it Already

Use this section to showcase that you have successfully ranked website page for certain keywords for similar client. Case study allows your customers to relate their problem and understand your SEO capabilities to solve it

SEO Proposal Template - Case Study

Your Investment

The investment section almost everyone wants to look at first. With this section, you can clearly present the pricing options, schedule using interactive pricing table and make them choose right ones and accept your proposal without a second thought.

Accounting Proposal Template - Fees

Acceptance and T&C

This section where your SEO contract terms, fine print, and signature live. Please note, we are not legal experts, seek legal expert’s opinions about T&C mentioned in this section before sending a proposal to your clients.

SEO Proposal Template - Terms of Service

How to Write a SEO Proposal Template?


We already have an excellent SEO proposal guide that talks about things one should keep in mind, traps to avoid, sections you must include, design considerations, how to close SEO proposal and kick-off SEO project. This is an ultimate guide packed with tips to help you create a winning SEO proposal and close the deal.



Guide to Write Sections In SEO Proposal

Review of Sections in SEO Proposal

Should I say – SEO is Good for Every Business?

Wrong question. Every business that has online presence or wants to drive more traffic to its website or app needs search engine optimization (SEO). And today, nearly every other individual is online, using Google, Youtube, Facebook, or business applications. In short, audience is online. It is imperative for any business to attract online audience to its brand, product or services. You can’t let them go, for lack of SEO. Hence good SEO is MUST for any such business.

What is SEO Proposal?

SEO proposal is sales pitch of SEO agency to convince its prospective client about its offering, expertise to solve client’s online/ SEO challenges. Whether you are making proactive or reactive contact with your prospective client. you need a formal proposal.

What is SEO Proposal Template?

Instead of creating new SEO proposal every time to every prospective client, one can really save huge time by building a proposal structure with pre-filled pitch information. This pre-filled, ready to use document is your SEO proposal template.

Important Points in SEO Proposal

Following are important points you must include in your SEO proposal

  •  Cover letter that pitches your services, expertise to address client’s pain areas
  • How you will manage SEO for client – on-page, off-page, technical SEO techniques
  • How long it will take for certain aspects to reflect in ranking?
  • Practical guidance about what-when to expect, challenges involved in each kind of SEO


Benefits of SEO Proposal Template?

Following are benefits of using SEO proposal template

  • Consistent branding across all proposals sent to prospective clients
  • Save time by re-using existing content and focus on refining proposal for best results
  • Quick turn-around time to new inquiries; like sending proposals in matter of minutes

SEO Proposal template is not a static document, it can evolve with new learnings

SEO Proposal 

What is the purpose of the SEO proposal?

This important document has two purposes:

  • To persuade the reader that your SEO services are valuable for their business.
  • To persuade the reader that your SEO firm is the one for the job.

You can use an SEO proposal any time when you want to get a new client or if you have an existing client that wants a new set of SEO services from your firm. 

Business owners normally ask for multiple proposals from multiple SEO agencies to decide which one is the best fit for their SEO needs. SEO proposal helps business owners shortlist, decide, and even in some cases award work to a specific firm.

SEO proposal
SEO proposal

Why should you use a template for your SEO proposal?

You need certain elements in your proposal, whenever you present your SEO services to potential clients such as the evaluation of the client’s pain points that you can fix with your SEO services, the list of goals for the SEO campaign, a realistic timeline showing each phase of the campaign and the estimated cost.

  • It increases efficiency: Writing a proposal for a specific prospect can be time-consuming. But with a ready-to-use SEO proposal template in hand, all you’ll need to do is insert the new information in the correct places of the template and you are good to go.
  • It gives you consistency: SEO proposal template comes with a consistent flow of text and other content. It provides a standard layout, looks, and feel to all your proposals. It guarantees that the standard text (page number, date/time, company name, location), relevant graphics (company logo), and company information (contact details) are shown exactly in the same position on each page without any errors.
  • It makes the process less stressful: One of the core benefits of an SEO proposal template is that it’ll save you from frustration. It will give you more power, more options, and more freedom. It’ll help you reduce your rework time. Having a template on the go will ensure that you don’t have to waste your time in researching and creating another one from the top. 

Things that stop prospects from signing on your SEO marketing proposal

Business proposal failures are often caused by mistakes that can be easily avoided with a little bit of attention to detail and strategic planning. Here are the two most common mistakes digital marketing agencies make when creating an SEO marketing proposal:

  • Lack of details: In order to keep it brief, short, and concise; many times digital marketers sacrifice the details. Because of lacking details, prospective clients may assume that you’re not the best person to identify their problems and help initiate changes. 
  • It is not personalized as per your client’s needs: The greatest crime of any SEO proposal is failing to understand the client and their needs. 
SEO proposal
SEO proposal

What clients usually expect from SEO experts?

When your prospective client thinks about hiring an SEO agency, they have many questions and concepts in their minds, so your SEO proposal must answer all those questions beforehand. Here’s a list of some of those questions, 

  • What’s their philosophy of approaching SEO to deliver results?
  • How will they adapt that strategy to our business?
  • What metrics “define” success for them?
  • How long will it be until we can expect to see the results?
  • How do they report on progress?

Top SEO firms never fail to address these questions in their SEO proposal.

Advantages of Proposal Templates

Proposal Templates Software

Make The Best First Impression: Hook Them Up

When your client receives your proposal, they would want to open it right away. Use this free proposal template to get the reactions like, “Wow”, “Cool”, “These guys are impressive” 

Ready to Use Templates : Save Time

Get your  proposal in front of your prospects quickly so that you don’t lose the next business. Pick this ready to use polished proposal template and outrank your competitors. No more struggling with proposal pieces.

Advantages of Proposal Templates - 100% Editable

100% Customizable: Make It Your Thing

These templates are 100% editable and customizable. Pick your free proposal template and customize it to suit your brand. The sections, text, color, images everything can be changed.

Advantages of Proposal Templates - Clear Structure

Clean Structure: Easy Navigation

With clean structure in your proposal, you can make it super easy for your clients to uncover, understand your proposal better. Clear structure helps your clients to set their expectations, right from the beginning.

Advantages of Proposal Templates  - Interactive Quotation / Pricing

Interactive Quotation / Pricing

This proposal template has interactive quotation; meaning if you want, client can change quantity, select/deselect services and s/he can check final total (again configurable) along with applicable taxes & discounts

Advantages of Proposal Templates  - Interactive Quotation / Pricing

Export and Save as PDF

Would you ever need proposals in Microsoft Word format? I doubt. With online editor, tracking for proposal, you are better off with Fresh Proposals software. You can also save proposals as PDF files.


Request more information about sales proposal by entering your email id below.


SEO Audit Services Proposal

SEO experts can use this free template to pitch audit services to the next client.

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Graphic Design Proposal Template

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Project Management Proposal Template

Project Management Proposal Template

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SEO Proposal Template

SEO Proposal Template

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Branding Proposal Template

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Digital Marketing Proposal Template

Digital Marketing Proposal Template

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Website Design Proposal Template

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Consulting Proposal Template

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Google Adwords Proposal Template

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Send Professionally Designed Proposals. Clients Will Readily Prefer of You

Photography Proposal Template

100 % Customizable Template

This professionally designed proposal template is 100 % editable. You can modify its design, fonts, images as well as content as you wish. Plus save proposal as a PDF.

Corporate Photography Proposal Template - Portfolio

Show Your Best Work

Include your portfolio of photoshoots, images as well as videos in your proposal. Let your prospect/ client experience your capabilities, skills better

Corporate Photography Proposal Template - Quote

Interactive Quote

One time fees or recurring / hourly pricing; no worry. Simply include your fees item and let your prospect change quantity or select option things.

Corporate Photography Proposal Template - Online Editor

Drag-n-Drop Content Editor

You have lot more flexibility and superior control how your proposal is going to look like. You can drag-drop desired content using online editor.

Corporate Photography Proposal Template - Get Prospects Insights

Track Prospect Insights

Know exactly how your prospective client is interactive with your proposals. Use these insights to smartly convert your prospects into customers.

Corporate Photography Proposal Template - Online Signature

Online Signature, Acceptance

Be that forward looking vendor who uses cutting edge tools and technologies. You will be sending proposal that your clients can sign online.


Start Converting Prospects Today

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