Sneha J

November 19, 2020

How to Use Visuals in Your Sales Proposals?

How to Use Visuals in Your Sales Proposals

Why do you need good visuals in your sales proposals?

Maybe you already know why you should be using visuals/graphics/pictures in your proposals but you don’t really know why  Or maybe off lately you’ve been hearing a lot about how important it is to use visuals in your proposals and you’ve been doing your research to find out more about it. 

In either way, welcome to my blog post where I explain the role of visuals in your business proposal documents. 


A wordy and unattractive sales proposal can be a real turn-off to your prospective clients. It can send a message that you didn’t care enough to make your proposal look good.

Long gone are those days where sales proposals were considered as a crazy formal document.

In this day and age, where people are ready to make snap judgments, you can’t have that general business proposal writing approach; they have to be cutting edge to impress your potential clients. 

How to Use Visuals in Your Sales Proposals?

Make Your “About Us” Section Visually Appealing

The about us section is probably one of the most crucial contents of the proposal. Apart from pricing, your agency’s first impression has a lot to do with the purchasing decision- that they glean from the about us section. 

If you have a cool story about how your business was created then this section gives you that opportunity to tell your story. So why not make a video that tells your story. With the help of any sophisticated proposal management tool, you can easily integrate video or any multimedia elements and create a compelling visual story.

This way you can immediately connect with your prospective clients.

Bonus: To help you write the script for your story, use the below guidelines:

  • Why do you want to help?
  • Have you experienced this problem before?
  • What or who inspired you to get started with this business?

Give a Face to Your “Meet the Team” Section

Getting to know people is difficult and getting to know people online is even more difficult. You want to give your prospect a reason to connect with your people, increase trust and engagement. And this can be done by making this section visually appealing. 

The human brain processes visuals 60 000 times faster than text. Having a face to support your staff’s bio helps clients get a faster and better impression of you than they would get from a text. In a nutshell, a good picture is basically a calling card.

While adding photographs feel free to have fun with colors, clothing, posing, etc to showcase each unique personality. To stand out further you can even use personalized cartoons with strong colors in the background. Here’s an example of how you can design the team section of your business proposal template.

team section

Present Your Work Strategy

Never doubt the importance of a powerful scope of services section where you unfold your work strategy. But do you think just plain text will help you sell your services or product? 

Honestly, your potential client will not even bother to read those heavy block of texts, they’ll just move ahead and ignore it – “Urrrgggggg this block of text expects me to figure out everything on my own? I hate it” 

Instead what you can do is make use of a workflow diagram and present your work/business process with a visual layout. Here’s is an example of what I’m trying to say:

work strategy

Provide an Interactive Pricing Table

Cost is always on the potential client’s mind. I mean no matter how much work you put into planning and the time you spend in preparing a business proposal, your potential client will always come hurtling towards the pricing section.

Huge opportunity right? You’ve got to make sure to present the pricing table as simple, easy to understand, useful, attractive, and highly converting. 

But how do you do that?

It’s simple; include a responsive or interactive pricing table in your business proposal.

With interactive price tables, you can provide a variety of pricing options where customers can modify the quantity, select products or services that suit their needs. In short, they can able to create a customized version of your product or service for them.

An interactive pricing table also allows clients to select additional services and at the end can check the updated pricing in real-time. 

Here’s an example of an interactive pricing table,

interactive fees table- How to Use Visuals in Your Sales Proposals


Types of Visual Elements You Can Use Include in Your Business Proposal


Infographics let you present all the complicated facts and figures that you want to convey easily and quickly. To get the most out of infographics, it’s important to make use of the right blend of colors, design, and layout.  

Tools like Canva allow you to create your own effective in-house infographics. 



There is no surprise that video is the easiest way to consume content. Think from your own perspective, do you prefer to read a long page full of text or rather prefer to watch a quick video to learn more about a new product? If you are one of that 80 % of the population then you would rather watch a video than reading a block of text.

I mean who wouldn’t like the opportunity to see a product in action while explaining it?

Whether it’s breaking down a complicated process, features about your product, or illustrating how to get in touch with your company, explanatory videos provides a lot of value to your existing and potential customers.


Splitting your text with images in between helps ensure that the proposal content is read until the end. But having said that this is only effective if the images are of high quality and add relevancy to the content.

Graphs and Charts

Charts and graphs help you present complex data in a simple format. They add value to your business proposals by improving the clarity and effectiveness of your content.


With the help of tables, a large amount of information can be viewed at a quick glance. It allows readers to recognize patterns and search for details that may otherwise be lost in texts.

Brand Logo

A logo is the most suitable representation for any product or company. It’s not just a simple image. But it creates recognition and identification. Therefore you must include a logo in your proposal design.

Wrap Up

That’s it! It’s time to break the routine and create something exciting. Now get up and start using visuals in your business proposals. I can’t wait to see you close those awesome deals with your glamorous looking sales proposal.

glamorous looking sales proposal

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