Sneha J

July 22, 2021

Using Visuals in Your Project Proposal

Visuals in your project proposal template

Why do you need good visuals in your project proposal?

Maybe you already know why you should be using visuals/graphics/pictures in your project proposals but you don’t really know why  Or maybe off lately you’ve been hearing a lot about how important it is to use visuals in your project proposals and you’ve been doing your research to find out more about it. 

In either way, welcome to my blog post where I explain the role of visuals in your project proposal template

In this day and age, where people are ready to make snap judgments, you can’t make common mistakes in project proposal writing and have that general business proposal writing approach; they have to be cutting edge to impress your potential clients. 

Using Visuals in Your Project Proposals

Mold your “About Us” page

The about us section is probably one of the most crucial contents of the project proposal. Apart from pricing, your company’s first impression has a lot to do with the purchasing decision- that they glean from the about us section. 

If you have a cool story about how your business was created then this section gives you that opportunity to tell your story. So why not make a video that tells your story. With the help of any sophisticated proposal management tool, you can easily integrate video or any multimedia elements and create a compelling visual story.

This way you can immediately connect with your prospective clients.

To help you write the script for your story, use the below tips when writing a project proposal:

  • Why do you want to help?
  • Have you experienced this challenge before?
  • What or who inspired you to get started with this business?

Organize your work strategy creatively

Never doubt the importance of a powerful scope of services section where you unfold your work strategy. But do you think just plain text will help you sell your services or product? 

Honestly, your potential client will not even bother to read those heavy blocks of texts, they’ll just move ahead and ignore it – “Urrrgggggg this block of text expects me to figure out everything on my own? I hate it” 

Instead what you can do is make use of a workflow diagram and present your work/project services with a visual layout.

Related article: Benefits of using a project proposal template

Build a pricing table that’ll win you more clients

Cost is always on the potential client’s mind. I mean no matter how much work you put into planning and the time you spend in preparing a project proposal, your potential client will always come hurtling towards the pricing section.

Huge opportunity right? You’ve got to make sure to present the pricing table as simple, easy to understand, useful, attractive, and highly converting. 

But how do you do that?

It’s simple; include a responsive or interactive pricing table (the most crucial element of your project proposal template checklist).

With interactive price tables, you can provide a variety of pricing options where customers can modify the quantity, select project services that suit their needs. In short, they can able to create a customized version of your services for them.

An interactive pricing table also allows clients to select additional services and at the end can check the updated pricing in real-time. 

If you use a perfect project proposal template, you’ll be able to easily integrate an interactive fees table into your proposal just like the below example,

interactive pricing table- Using Visuals in Your Project Proposal

Introduce your team in a fun way

Getting to know people is difficult and getting to know people online is even more difficult. You want to give your prospect a reason to connect with your people, increase trust and engagement. And this can be done by making this section visually appealing. 

Having a face to the support of your staff’s bio helps clients get a faster and better impression of you than they would get from a text. In a nutshell, a good picture is basically a calling card.

While adding photographs feel free to have fun with colors, clothing, posing, etc to showcase each unique personality. To write a project proposal that stands out further you can even use personalized cartoons with strong colors in the background. Here’s an example of how you can design the team section of your project proposal template.

meet the team section - Using Visuals in Your Project Proposal


Wrap Up

That’s it! It’s time to break the routine and create something exciting. Now get up and start using visuals in your project proposal template and gain all the benefits that come with it. I can’t wait to see you close those awesome deals with your glamorous-looking project proposal.


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