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Sneha J

June 15, 2020

A Critical Review of SEO Proposal’s Investment Section

Review of SEO Proposal’s Investment Section

A question almost every prospect will immediately ask “how much is this going to cost me?”

Hence the investment section, where you list out, how much your SEO services will cost your prospect. 

Avoid everything that overcomplicates this section, you’ve to make it as easy as possible for them to understand. Because a confusing presentation of your pricing option might set the tone that working with your organization could be confusing. Any error in this section can make or break the deal. So you have to be sure that your pricing options are clearly stated.

In the previous article, we discussed 4 clever strategies for writing an investment section for SEO proposal. So in today’s post, by referring to those strategies we’re going to review a sample investment section of an SEO proposal and address the mistakes and the scope of improvements.

Here’s a sample of SEO proposal’s investment section,

review of seo proposal's investment section

Mistake 1: No Powerful Headline with Measurable Benefits

What needs to be done

When prospects arrive at this section their eyes immediately draw to the main headline. An ideal headline for the investment section should be short, concise, compelling, and provide a clear benefit. 

The headline in the example above is short and to the point for sure but it’s not turning on people’s attention like magic. It is the kind of headline that no one really reads, they just scroll through it and think that “oh! here comes something money-related”.

And we definitely don’t want them to think like that. 

The title of your investment section must state the benefits they can get from your SEO services, this can make people want to actually read your section. 

Takeaway

Without a powerful headline, your offerings won’t get read. Craft it well so that you get the maximum attention from your potential client.

Mistake 2: No pricing Options

What needs to be done

Imagine a furniture shop offering only one size bed or a well-known clothing brand selling only one size of clothes. In the consumer good world, we all are surrounded by too many options, small, medium, large, extra-large. Will it make sense for a digital marketing agency to do the same?

Of Course not!!!!

Offering pricing options is one of the key elements to hook your prospect’s attention at the investment section. It’s a business practice that sends out a clear message that you’re flexible and you’re ready to do work together how your prospects want. But on the other hand, if you’re offering a single price just like the above sample, you’re giving them a choice of take it or leave it. 

Takeaway

For your SEO services, you must layout the cost with clear and easy to understand pricing options, it’ll help you improve the chances of closing the deal.

Mistake 3: Not Promoting Interactivity

What needs to be done

Even though there’s a pricing table in the investment section sample above but it’s not interactive at all. Interactive pricing tables in the investment section are a great way to provide a non-overwhelming experience to your prospects and understand the pricing options of your offerings. 

It allows prospects to choose the quality and quantity of the SEO services as per their needs or budget. In addition, it displays the updated pricing based on the prospect’s feature selection and that too in real-time. Such finer details in the investment section encourage the engagement and grab the attention.  

Takeaway

In an investment section, you should always allow your prospects to customize your SEO services, it’ll help you go a long way towards building a trustworthy relationship with your prospects.

So, what do you think? What else is missing from the above review of the SEO proposal’s investment section? Share your thoughts in the comment section below.

Get your ready to use SEO proposal template along with an interactive investment section.

seo proposal

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