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February 2024 – Google & Yahoo Email Guidelines to Stay Compliant

Google Yahoo Email Guideline

A new mandate from internet giants Google and Yahoo will take effect, February 1st, 2024, fundamentally altering the terrain of bulk email sending. This pivotal requirement arises as a response to the escalating demand for improved email deliverability and the pressing need to curtail spam. Its inception marks a significant shift in the way businesses engage with their audiences, compelling a reevaluation of email marketing strategies. At its core, the requirement aims to enhance the integrity and efficiency of email communication. By implementing stringent measures, Google and Yahoo are...

How to Change Your Marketing During the Coronavirus (COVID-19) Pandemic?

change your marketing during the coronavirus crises

5 Ways You Can Support Your Marketing During the Coronavirus Crises With global pandemic COVID-19, the time is definitely uncertain. Nobody knows how bad (or good) things will get from here. What we are witnessing is indeed a black-swan event. But remember: everything comes in a cycle, when things get tough and the hopes seem to be few and far between, there are always great leaders out there we can trust. And Warren Buffet is one of them. Warren Buffet makes his best purchasing decisions when there’s is a fear in the air. Remember one thing: If the marketplace is fear and you can be the...

Email Checklist for Sales Proposals (3 Email Templates to Pitch your Proposal)

Email checklist for sales proposals

Step-by-Step Email Checklist and Templates to Pitch your Sales Proposal Because of the different timezones, making a sales call isn't always practical in a global economy. For that purpose, email is the only tool on which almost every marketer relies. When you're sending emails to your clients, there are a number of minor details to remember, and those details can make or break your email campaign series of sending a sales pitch. The very first thing I want to make clear is that you don't have to be a master of the English language to write a great email. You just have to learn certain...

9 B2B Lead Generation Ideas, Campaign Examples (Bonus-Best Practices)

b2b lead generation ideas

9 Proven B2B Lead Generation Ideas with Highly Effective Lead Magnets Examples Want to boost your email list? Booyah! Everyone wants to grow their email list. But many of you are still be stuck on what to offer for your free opt-in. If that is you, you are totally not alone. You must give your visitors a reason to give you the key to their inbox. And the reason is "Lead Magnet." A lead magnet is just some sort of a bribe, that you give to your website visitors in the form of content or a discount in exchange for their inbox access Building an email list is a key to an online business as...

6 Hacks to Stand Out In The Inbox

hacks to stand out in the inbox

6 Ultimate Hacks To Stand Out In The Inbox Emails have been around for almost as long as the internet now. Other than subscribing to newsletters, people use their emails for personal and professional interactions. A direct and private inbox is a perfect place to have a 1-1 communication with your audience. There is no other method of marketing that allows you to have constant and personal interaction with your customers without burning through your marketing budget. That's why email marketing is still effective in any eCommerce business. It helps you Bring in sells Build a relationship...

B2B Email Templates to Turn Visitors Into Paying Customers

Hands down email marketing is still an effective method to market your business. 87% of B2B marketers turn their visitors into paying customers via email campaigns. [1] That's why in this article we will head straight towards the categories of B2B emails that will give you ideas to create your winning B2B campaign. Also remember, if you want to create an effective email marketing campaign, make sure that you are not doing common email marketing mistakes. What Is the Difference Between B2C and B2B? Now, before we begin, be sure that you know the difference between B2B and B2C email...

Top Digital Marketing Tools for Startups

Top Digital Marketing Tools for Startups

Digital Marketing today is one of the most effective ways of marketing a product or service. Digital Marketing involves many tasks. You have to do SEO, SEM, Email Marketing, Content Marketing, etc. For all these tasks you require certain tools to do work with ease and in an efficient manner. So I  have compiled a list of top digital marketing tools so you don't have to. I have mainly considered tools that I use myself daily. Top Digital Marketing Tools for Startups & Small Businesses # Analytics tool:  Google Analytics  Google Analytics is a free analytics tool offered by Google that...

9 Zero Budget Marketing Ideas and Tools for Small Businesses

Zero Budget marketing ideas and tools for small businesses

Kickass Low Budget Marketing Ideas " Less is more. Keeping it simple takes time and efforts."                                                -By Jeff Bullas  Many business owners work under the assumption that because they have a zero budget on marketing there is not much they can do to promote their business. Is it really true? Of course not. Marketing isn't about how much money you spend it is about how much you do. If your budget is tiny or rather zero, you need to be creative & brave. And we are lucky that we have a range of online opportunities available at low cost or no cost,...

6 Creative Ways To Drive Traffic To Your Business with Email Marketing

email marketing tips to drive more raffic

Cool New Email Marketing Tips to Drive More Traffic to Your Business If you ask any marketer or a salesperson that if they can have 3 wishes then what will they ask for ? and one wish would be definitely MORE CUSTOMERS. To acquire more customers what you need is MORE TRAFFIC to your site or business. But driving traffic to your site can be a challenge for many marketers, business owners. They are unable to find the right answers for questions such as How does the business communication happen? How do banks send statements and transaction alerts to you? Email marketing is the answer. The...

9 Common Email Marketing Mistakes. How to Do it Right?

Email Marketing Mistakes

Made Email Marketing Mistakes? Are you struggling to turn your email subscribers into paying customers or paying customers into loyal ones? There are many ways to solve this issue and one of those who can work amazingly is “EMAIL MARKETING”. In this article let's look at the common mistakes bloggers, marketers and even experts make in email marketing and how to GET IT RIGHT? Ready to learn more? Let’s dive in 😌 1.Lack of Clear Understanding of Targeted Audience [1] Oops!!! Someone just unsubscribed or blocked you in their Email list. Now, what are you going to do? This happens when you do...